COVID-19
The FW2021 collection of Anteena named “A-C 2020” is inspired by Covid-19. The design background, material are targeted designed for this scenario of pandemic. We hope that consumers will be linked up by the products because of the message delivered to pay attention to the society and the world.
" COVID-19 "
Illusion or Reality
During the pandemic, traditional thinking was an important factor, the culture misunderstanding make serious influence through this pandemic.
It was told that covid-19 was started in WuHan seafood market which sold wild mammals as delicacies, there was widespread speculation the virus intermediate host might have been among the animals sold there. And the reason was people eat wild mammals therefore the virus passed to humans.
Eat game, a traditional culture that has spread over thousand years, chinese people without paying attention to the high risk and believe eating game can benefit their health. This misunderstanding create crisis of this time.
Second, while they facing the pandemic, there was a lot of Incorrect methods from folk, people rather believe in that than science, that created more risk to them and death toll.
Tone of the news published every day, we see good and bad information, but during the covid-19, we are aware of the bad news most of the time, affected by the negative news that makes us feel faint and fearful. We want to represent social media has become horrible to people.
People were confused while watching a bunch of information,it is difficult for people to separate true or false, therefore we were to express that media news confusing people now.
Therefore, we decided to make a collection to describe people was restrain, people eyes was cover by the wrong information and insist to believe.
Our Fashion Brand
AnTeeNa®
Anteena is made of two words which are “Teenager” and “Antenna”. Anteena started up by 5 teenage founders in 2020. Under the society of information explosion, we absorb information and response rapidly. Thus, Antenna is taken as the brand name inspiration because of the characteristic that process input and output sensitively.